The Super Shogun TRANSFORMERS Optimus Prime!

Just announced in time for Toy Fair 2020, Super7 is expanding its license with Hasbro, Inc. on an incredible fan favorite: the Super Shogun TRANSFORMERS Optimus Prime! Super7 is a premier pop-culture design house and producer of lifestyle-oriented collectibles, toys, and apparel based in San Francisco. Led by designer and founder Brian Flynn, Super7® has […]

Top Toy Trends for 2015

After going to the 2015 Toy Fair in NYC, I am overwhelmed by the amazing toys coming out on the market. As always, there was so much (almost too much) to see. However, based on what I did see, there seems to be a few toy trends across the board. These are my take aways […]

The Ugglys Pet Shop Series One

If you are a fan of the Shopkins line and have seen my post about Season 2 and 3 here, then you got a preview of the Ugglys Pet Shop line. Made by the same group, this is geared towards boys- though it is great for any gender or age! The fun part is that […]

Shopkins Season 2 and 3

I’m a new convert to the Shopkins line. It is super adorable and so much fun to collect. While appropriate for ages four and up, there is a lot of collectible and play value for all ages. Shopkins Season Two is already in stores and there are 140 new characters and four new themes, including […]