At the Social Media on the Sands Conference, there was a speaker named Lori Lorenz from HP. During her presentation, she asked a variety of questions like, who has led a Marketing Team or who has been on a Leadership Team. If the answer was ‘Yes’ to any of the questions, you took one step […]
September 18, 2012
The Social Toast is Here
I’m excited to announce that I am going to be a hosting a show called The Social Toast on Mom TV. Social Toast is a dry look at all things social; taking a slice at everything from, “What Not to Do on Your Blog” and “How to Rock Mom Jeans!” to “How to Prepare Your Kids for […]
July 23, 2012
Be Brand Ready
There are many opportunities for Brands and Bloggers to connect at Blogging conferences. Brands spend big dollars to connect with influential Bloggers at these social media events, and most Bloggers attend such events to show how they may be a good fit for a Brand campaign or ambassadorship. If you are one of the latter, then […]
December 12, 2011
Bloggers Aren’t Journalists
When news broke last week about the Blogger having to pay out 2.5 million dollars in a lawsuit, you can just imagine the online buzz that ensued. It stemmed from a case where a federal judge said the Blogger would have to be working for a mainstream media organization in order to qualify for protections […]
December 5, 2011
Valid Reasons Why Mom Bloggers Should Work for Free
There have been many blog posts this week (MomCrunch and Momfluential to name two) about Mom Bloggers, Mommy Bloggers, Bloggers who are Moms, who blog for free, why that is just a horrible thing, and why we do it. First, let me be clear that no one should ever use the term Mommy Blogger. Why? […]
August 16, 2011
Bloggers and Brands
For some reason, I found myself overhearing a variety of Brand-to-Brand conversations during BlogHer. As I waited for a cab, I heard two Brand representatives chatting with each other about what they thought of Bloggers at BlogHer. At another point, I was on the otherside of an expo booth where I heard two Brand employees […]
August 1, 2011
Conference Swag
While this post applies to a variety of conferences, it focuses on the BlogHer Conference. Often known as “SwagHer”, BlogHer can have an amazing frenzy for giveaways and free stuff, and the free stuff can be rather impressive. However, it is important not to be ‘Swagreedy’. While I previously posted about maximizing Brand/Blogger connections, as well as […]
July 31, 2011
Life is a Special Occasion
The old saying, “Bad things happen to good people” happened on the afternoon of July 5, 2011 on a quite street in one of America’s oldest hometowns. Melanie of The Coupon Goddess and Melanie in the Middle was hit full force by car as she walked down the street in her neighborhood. After being thrown […]
July 25, 2011
BlogHer Sponsors
How Brands and Bloggers can work together at Blogging Conferences The Expo Booth For anyone going to BlogHer this year, there are great posts about what to expect, what to wear and what to do. This post contains none of that. I am unfashionable, don’t get invited to private parties, and I wander around in […]
May 15, 2011
GE Momsperience
And it begins As I write this post, I am off to the GE Momsperience. As my recent video shows, my favorite household appliance is a GE Microwave, but I am looking forward to getting an insight into a unique component of the GE brand. One of GE’s ventures is, of course, appliances, but it […]
May 10, 2011
Top 5 Legal Tips
Many conferences have tracks for the four areas of blogging: business, technical, social and emotional. Yet, legal concepts impact all of them. Conferences like Bloggy Boot Camp understand that legal issues are part of the whole blogger business picture, but if you weren’t at the Boston event or need a quick recap of our Legal […]
April 27, 2011
GE Momsperience
Back in January, I stopped by the GE Booth at a Blogging conference called Blissdom. I was drawn to this shiny and beautiful GE washer and dryer in all its glory. Since mine look like this… you can see why I was drawn to them. I chatted with the representatives and learned that this […]
March 23, 2011
Spring and Summer Fashion Trends
For Beauty and Fashion Week here at CharleneChronicles, we have talked about beauty. Specifically, skin care and makeup routines. Now let’s talk fashion. What are the trends for spring? And how can we fit it into our wardrobe without breaking the bank? I am a huge fan of Marshalls and T.J. Maxx, even since I was […]
Hi! I'm Charlene! I'm a Toy Expert, Creator, Media Personality, and a Mom. I love helping fellow families learn how to play, find the best educational games, or discover the best toys. My first job was in a toy store and I've been happily playing professionally in the toy industry for the past 10 years. So let's play together!
