We are expecting a baby girl in less than two months and we still don’t have a name. (Which is a whole other post entirely.)
So, as most people in social media would do, I want to turn to my Facebook fans and Twitter friends to get their suggestions. There is a name for it. It’s called Crowd Sourcing. (Though I like to just think of it as good ol’ fashioned conversation.)
Yet, for the first time, I hesitated to ask the question on Facebook or Twitter. My fingers paused on the computer keys.
Because PR people, when I pitch them for $25 item to giveaway for example, they want to know how many “Unique Visits” I get to my blog. They never ask me about my Klout score or my Facebook insights; only my “Number of Monthly Page Views.”
Personally, I love seeing my Facebook Page insight chart show high numbers of “People Talking About This” and the large number of “Impressions”. I like seeing my Klout score in the 60s, which reflects my interactions on Facebook and Twitter. (It is important to note that Klout does not reflect my blog interactions since it’s self-hosted. I wrote about my frustrations with that here.) So as someone active in social media, I post pictures, I tweet, I ask questions, I vlog, I share, I listen. Sometimes that includes writing a blog post. And sometimes it doesn’t.
Thus, if I ask the question on Facebook, and not on my blog, I lose the page views stats that apparently are so important for a free Sleepsack.
So here’s the question my friends, what should I do? Should I continue to do what I do and hope the PR people catch up? Or is it me that somehow doesn’t understand the significance of unique visitors. Am I naive to think that PR people should be looking at my total social media influence? How can I balance both?
I’m about to head to Mom 2.0 with some brilliant speakers and attendees. Maybe, just maybe, I’ll get some “insight” into this burning social media question. Because I need find a girls name for this baby!