Believing in Blogger Bash

Just one day before the start of Sweet Suite and Blogger Bash, someone told me that these two events were going to fail. That I was set up for failure because I had no conference experience, and I was way over my head.

Trust me, this was not the first time I felt that doubt from other people in the months leading up to the fifth Sweet Suite (and my 2nd co-hosting it) and the first ever Blogger Bash; one that we aimed to be not your traditional conference.

Blogger Bash

I knew that there were going to be mistakes, but I also knew it was going to be how we handled them. I knew that things were not going to go smoothly. How could they when Blogger Bash is all about separate events with their own party hosts, under the umbrella of one event? It wasn’t my job to run each individual party, but to make sure that each individual party had what they needed to run. Of course it wasn’t going to be easy!

We knew there would be issues about waiting, sitting and furniture swaps. It was thoughts that I spent months worrying over, but, in the end, decided that the space, and how we transitioned the spaces, were going to be raw and real. We wanted people to see how much work it takes to put on an event – especially one with 11 parties and 100 companies in less than two days.

What blogging ‘conference’ have you been to that has over 100 brands that you can see in less than 36 hours? We wanted to be different in having so many opportunities in such a short time for people to play, to party, and to pitch. It was not going to be slick and pretty, but spectacular and professional.

We had low cost tickets, and free tickets, for a blogger conference that aimed to give back more than the price of the ticket. It was not easy putting on an event of this scale on such a tight budget. It was not easy to convince brands to participate, physically and monetarily, in a concept that had no point of reference. But we attempted to make it work on a shoestring.

Behind the Scenes

It is not easy being the person behind the scenes. I knew there were amazing bloggers outside the doors to my ‘headquarters” in Studio 2 at Location 05. I knew there were great brands talking about great products steps away from the mountains of boxes and furniture we were processing to turn over 9 events in just 12 hours on Friday alone, and over 65 sponsors in 5 hours just the day before.

I couldn’t mingle and say hi. I couldn’t sit and talk. But that is not what I was supposed to do. It was my job to make the entire Blogger Bash and Sweet Suite experience happen for over 400 bloggers, 100 traditional press and 100 brands… less than 36 hours.

And it happened.

But it meant that I didn’t get to be behind a mic. It meant that I did not get to chat with you on a couch. It meant that I didn’t get to mingle with you at a party. It meant that many of you probably didn’t recognize me when I ran by you, or perhaps even know my name or knew I existed.

There were a team of us. The visionary (Laurie). One who managed the checkin and Facebook page (Stephanie). Another that managed getting bloggers and brands to come (Joey). More that managed the giveaways and fabulous websites (Ali and Marissa), so you could see what was in store for the event. And even more that executed the flow, the materials and the installation (Tina).

But me?

I did the rest. The unsponsored food, the furniture, the layouts, the process, the schedule. The decor, the design, the dictating, and the delivery. The coordination, the costs, the communications, and the contracts. But it all worked because we were a team that complimented each other. It was a complete honor to work with all of these women.

Blogger Bash

I may not have event experience, but I am a professional woman who works hard. Who believes in mompreneurs and blogging as a profession. Who believes in trying something different and challenging oneself. Who believes in expanding horizons and testing the limits of what one can do.

I may not have event experience, but I have the skill set to make an experience. And that is what I did.

Was it successful? Did it fail?

That is not something I can answer. It’s only for those that went.

Will I be the co-host of Blogger Bash 2015? I don’t know yet. Ask me when my whole body stops aching, when I am able to catch up on my own, personal business clients, when I can hug my kids and spend a day with them without having a meeting or checking my email, when I can clean out my inbox, get more than 4 hours of sleep, and can follow back all of the amazing people that went for this crazy Blogger Bash ride with me.

Even though you may never have saw my face, and that we didn’t get to meet in person in these packed two days in New York City,…..I believed in you, and what you can do in the blogging space. For those individuals that personally believed in me, and Blogger Bash?

Blogger Bash NYC

If you have a post, link it up here and share the blogging and Blogger Bash love!

Blogger Bash Recap

Thanks for staying and reading my blog post!

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About Charlene DeLoach

As a Boston Mom Blogger in Massachusetts, Charlene DeLoach doesn't care about the megapixels on a smartphone. She only cares about whether it will survive being in the hands of her kids.


  1. Charlene, I’m sad we didn’t get a chance to see each other but I get it. You were working your a off and it was all worth it. You are an intelligent , thoughtful, hard- working, talented woman in this space and someone I admire and respect a great deal. Congratulations and I hope to see you soon where we can relax together with a glass of wine!

  2. You are one of the most talented and amazing woman I’ve ever had the honor and pleasure of working with. And there was never a moment that I doubted you and the fact that you can make everything run the way it did. ( ok, yes we all had our “can we really do this moments”). You will be back in 2015 and the 2nd annual Blogger Bash( including Sweet Suite event ) will be even more amazing than what we delivered this year. And yes, first line item is to make sure you have one or two ( or ten) capable assistants that are yours! Hug those kids, enjoy the weekend and know that this Toy Insider Mom knows that you are the BEST! Thank you Charlene!

  3. It was awesome! Fail?? I think not. I think you’re going places and this is the beginning of something awesome. It was so much fun and you are right – it was different than anything else I’ve experienced at a conference! Major kudos to you and the whole team – it was so worth it for me as a blogger – better than BlogHer! Thank you for the wonderful opportunity! xoxo Well done! Hope you can get some good rest in the coming days! Thanks again, friend! Awesome work.

  4. I saw you working hard behind the scenes amid stacks of boxes and furniture and while we didn’t get a chance for a hug or even a minute to catch up, your work doesn’t go unnoticed! Thank you for all that you did for those of us who attended!

  5. I think you and the other ladies did an amazing job. It was something new and inspiring. I’m glad I attended and send many thanks to you and the team.

  6. Charlene,
    Though I’ve been watching your busy-bee spectacular workout during the Blogger Bash from a distance, it did not fail to impress me and my fella bloggers with your Competent resolve. The schedule was busy, but you carried around your peaceful attitude to everything and with everybody.
    Your “on-the-spot” speech during the VIP part of the #BBNYC touched my soul. Why? Because you have passion for what you do. And it is being conveyed simply and sincerely.
    Thank you for your labor of love during and for Blogger Bash.

  7. Charlene, I wish I could have met you during the event, but you had more important things going on in your world to make this one of the best conferences I’ve been to. Last year when I went to another one and spent all of my time away from the “classes” and at the expo and parties, I dreamed that someone somewhere would make a conference where I could meet the brands I wanted to work with, and who wanted to work with me……….YOU and your team made that happen and I am grateful. Thank you!

  8. Thank you so much for all your hard work and effort and I am sorry we did not get a chance to meet.

  9. First, do not listen to anyone that negative, ever. BBNYC was fantastic from start to finish and if I didn’t get to see you to say hi it’s because it went like this – “There’s Charlene – Oh, she’s interviewing people on camera. I’ll catch her later.” and “There’s Charlene, Oh, she’s ducking into the back room to deal with the sheer volume of awesome of the event (or a crisis that only you knew about)”. Fantastic. Fun. Fabulous. I was even inspired to track down the MZ Wallace store (yes, a special outing) for one of those Metro totes but I can’t decide on which one I want.

  10. Charlene DeLoach says

    That is what I missed the most. Being able to hang with everyone and enjoy the fruits of my labor. But it was a massive undertaking so had to miss some of the fun to make sure everyone else was having the best fun ever! I was so excited to interview her. She was so fabulous. And I too and debating on a couple of her bags. They are gorg and practical!

  11. This was the best conference I’ve ever been to… okay, maybe it was the only one but it was more amazing than I ever could have imagined. So happy that this little blogger made the short list and am so excited about the growth I’ve seen in the past two weeks. Thank you for such a wonderful event!

  12. Charlene DeLoach says

    It is amazing how conferences can really get you out there as a ‘professional’ blogger. It is always worth the investment! Glad you came, glad it was your first and look forward to actually hanging out with you at the next conference – whichever one it may be!

  13. I love this post Charlene. An open, amazing, success story. You said it in the first few paragraphs…it is how you handle the event and the little things that go wrong that matter. That is the perfect attitude! I so wish I could have been there to see it go on, I can only imagine (from following and watching the live feed) how incredible it was!

  14. Charlene DeLoach says

    Awe. Thanks. Still stings that people think so poorly of me, but in the end, it was about proving to myself that I can do lots of things if I set my mind to it!

  15. One of these days I’m going to make it to your wonderful event. I’m sure it was fabulous. I can only imagine all the details you had to deal with. Congratulations. Now it’s time to take a break and enjoy summer! Hope to see you IRL very soon.

  16. While I didn’t get to attend Blogger Bash this year, I’ve heard nothing but good things about it, so I’d say that you gave it your all, and you succeeded! Behind the scenes work is usually the work that keeps the wheels turning and keeps the event rolling. Don’t listen to the naysayers. Work hard and go after it. If you’re like me, you probably worked even harder just because that person said you couldn’t do it. Drive and determination. Good for you! This is only the beginning….:)

  17. This was an event I wish I could have attended. I can’t believe that someone flat out said you were going to fail, rude. From what I saw it looked like people were having a great time. Congrats to you, hope I can get to the next one.

  18. Sounds like it was a big success. Congratulations! Hopefully I can make it to the next one.

  19. So awesome to read some of the recaps and hear what a positive event it was. Kudos on staying focused on what matters.

    As a conference veteran, I was thrilled with Blogger Bash! Yes, you may have been stressing behind the scenes, but for those of us on the outside, things moved smoothly and professionally! I had a great time and I loved the convenience of never leaving the location for a party. I got to visit with so many brands and bloggers and I didn’t have to race from one party location to another and waste time in cabs or looking for addresses. Fabulous job ladies!

  21. Amazing Miss, So beautiful for your blog…


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