January 17th, 2012

Top Technology Trends for 2012

gI_83412_hotels-social-mediaLast week, there was a huge conference for technology buffs called the Consumer Electronics Show (CES). Companies, designers, developers, Dads and Moms were all in Sin City for a glimpse at the latest and greatest tech devices, tools and software. I couldn’t make it, but I watched the reports, blogs and tweets for the cool concepts expected for 2012. There was a huge list and a range of perspectives, but here is what seems to be on the techie horizon as it relates to us parents.

Keep your Head in the Cloud

While most of us grew up with our parents telling us to get our “head out of the cloud”, turns out we shouldn’t have listened to them. Otherwise, we may be millionaires. Those that kept their head in the clouds actually, uh, created them. Since many of us are moving more and more of our stuff (movies, music, calendars, budgets) online, more and more companies are creating new products to help us manage our various puffy online “clouds”.

Clap on, Clap Off

Remember when the product “The Clapper” was the big thing? When you could walk in the house, clap your hands and the lights would turn on? How passé is that? Actually have to walk in the house, and have only the lights come on? How limiting! New technology is making headway in enabling us to start the car, unlock the door, turn on the oven (eliminating the chicken-still-frozen problem), and turn on the air-conditioning, when we are in the next town at the after-school soccer practice. So seems as if big things will be coming in this arena.

No one is Home!

With many families carrying cell phones and using technologies like Skype, who needs a home phone (and the extra expense that comes with it?) With more people moving to cell phones (smartphones in particular, see below) and computers to make calls, expect more “landline alternatives” to emerge this year.

Future Techies

Ah yes, kids and their electronics. Kinda like Laverne and Shirley, or Laurel and Hardy. More brands have apps and accessories for kids – whether they are 2 or 22 – and it is only going to continue to grow. As a result, expect more parent-help tracking devices and features to limit content and usage. (Reminds me of what my parents did to the cable box in the 80s.)

Bling your Vrrr-ring

Moving past the crystal-bling smartphone covers, most people are now looking to what the smartphone, tablets and other tech devices we tote around can actually do for us. Change the channel? Become a projector? Make us dinner? Seriously though, as we expect more from our smartphone and tablets, expect more innovations that will increase the capabilities of them.

Stay tuned for specific product features in the year ahead as some of the companies launch products in these areas. We may not be driving in the sky supposedly like we should be doing if “Back to the Future” and “The Jetsons” were any indication. But then again, I don’t remember them walking around with an iPhone either.

……………………………………………………………………………………………………………..

Image Credit: PhotoBucket 

January 3rd, 2012

Video Success in 2012

In the 1980s, “video killed the radio star“. According to a lot of posts in the Blogosphere this week about how to be a successful Blogger, video may propel you to being a blogging star in 2012.

Great posts came from Blogger Jennifer James of Mom Blogger Magazine where she shared her 15 Mom Blogging Predictions for 2012. Another fabulous post came from Hormone Colored Days where the post focused on how social media Moms will fare in 2012. Social Media companies also jumped on the bandwagon with blogging tips to incorporate in the new year, like the 12 Tips for Revitalising your Blog, by ProBlogger.

While everyone has different takeaways from these various posts, the one theme I consistently saw was that web videos, vlogging and otherwise non-static blog content is “IT” for 2012. In other words, get those cameras rolling people.

Now, I am biased because it is something that I use frequently on my blog, and even started a live show last spring that I just reformatted for a relaunch later this month. But many bloggers seem to have a fear about going in front of the camera after being behind the computer for so long.

I am not going to say it is easy. It is not. People can be even more cruel on YouTube or on your video posts than on your written content, but when should that stop you? You also don’t need fancy equipment, subscriptions and gadgets to start. So no excuses there. You probably have the tools you need to record, upload and share a video right now. And it is not to replace blogging, just supplement it. Having a video in a blog post enables your readers a choice on how they want to absorb the content. Plus, if folks are at work, many can’t watch video because of various corporate restrictions. But having video does expand your reach if you also have it on YouTube and your blog. It also helps with Google search-ability since Google seems to like videos.

For those of you going to Blissdom this year, I will be one of the Community Leaders in Vlogging. So find me and let’s connect. Consider going to the SheStreams conference in March, which is all about video work. (Fingers crossed that you will see me as a speaker there too.)

All in all, let get started. Let’s support each other. Don’t let fear deter you. The only thing that is, may be some knowledge, and that is what I am here for. Follow me on Twitter or Facebook to see the video content I’ll be sharing in the weeks ahead. Let’s get rolling!

P.S. Here is one fast video post I did a couple of months ago. No makeup, no fancy equipment, but it shows how video in this case tells a better story than words ever could tell.

December 12th, 2011

Bloggers Aren’t Journalists

Hand_on_keyboardWhen news broke last week about the Blogger having to pay out 2.5 million dollars in a lawsuit, you can just imagine the online buzz that ensued.

It stemmed from a case where a federal judge said the Blogger would have to be working for a mainstream media organization in order to qualify for protections given to Journalists. Many Bloggers were outraged at that statement, but should they be?

Here are some personal thoughts (and I promise not to use a lot of legalese.)

Let’s look at the general Merriam-Webster definition of a journalist and journalism:

Journalist
a : a person engaged in journalism; especially : a writer or editor for a news medium b : a writer who aims at a mass audience.

Journalism

1a : the collection and editing of news for presentation through the media b : the public press c : an academic study concerned with the collection and editing of news or the management of a news medium.

2a : writing designed for publication in a newspaper or magazine b : writing characterized by a direct presentation of facts or description of events without an attempt at interpretation c : writing designed to appeal to current popular taste or public interest.

As you can see from these definitions, it leans toward defining a Journalist as one working for a newspaper, magazine or otherwise providing stories that are factual and not personal opinion. Both definitions do have sections that favor Bloggers. Specifically the phrases “popular taste or public interest or “a writer who aims at a mass audience”. Sounds Blogger-like, right? Many would argue, however, that it is in the context of the definition as a whole, which clearly is news and data-source focused. Yet, it does provide food for thought.

While I cannot comment specifically to the actual facts as I have not read the brief or decision in this case, or whether the Judge relied on common dictionary definitions like the one above, I will respond to the general media points. Specifically, the Judge’s decision, which found that there was no evidence that defendant had any journalism education; kept notes of conversations and interviews; created an independent work product rather than assembling writing and postings of others; was affiliated with a recognized news entity; adhered to journalistic standards such as editing and fact-checking; had a mutual understanding or agreement of confidentiality with her sources; or contacted both sides of a story. (Source)

Furthermore, under Oregon law, where all of this went down, in a private defamation suit, the person defamed must prove that a defamer published the allegedly defamatory material negligently in order to receive damages. In other words, did she post false information and as a result, harm a business or person? Since the judge found that she did not fact check, didn’t keep notes, didn’t create independent work or contact different sides of the issue, as a journalist is apparently required to do in that state, she was found to have posted false information (since she did not take those steps) that harmed another.

What does this mean for bloggers generally? I don’t know, since I am sure this is not the last of this case (with appeals and such). Plus, it was very specific to Oregon law and each state has a different set of laws and definitions. So would the outcome have been the same in another state? Maybe. Maybe not. Will the case hold if it gets appealed? I don’t know. What is means is:

1. Bloggers beware: Unless you follow journalistic credentials (are you citing your sources, do you belong to a journalism organization), you are probably not going to be considered a Journalist under most state laws as they currently stand. Why? Because you are a Blogger. That is why we are called Bloggers and why Journalists are called Journalists. We have more freedom in our writing, but that does potentially open us up for more exposure. Honestly, we can’t have it both ways. If you would like to be considered a “Digital Journalist”, rather than a Blogger, your writing style and how you hold yourself out to the public should be different than your average Blogger.

2. Be a Change Agent: Since most state laws don’t recognize Bloggers in various protections afforded to Journalists (i.e. the Shield Law as claimed by the defendant), then you are legally exposed. What should happen, and what many Bloggers should get involved in, is changing our local laws to recognize the growth of social media. Facebook contests, Twitter parties, and blog posts all are shaping the ‘digital journalism’ realm and more people are ‘writing’ then ever before, whether is it just a personal blog with pictures of your kids, to a professional blog with reviews and giveaways, or if you have published an e-book. Lawsuits like these often shape local laws, but local laws themselves can be changed, and we have the opportunity to shape that change. While I personally don’t think we should be afforded the same things as Journalists since, again, we are not Journalists but are Bloggers, I think there should some legal expansion to recognize the changes in the online world.

3. Yes, you have free speech, but only so far: People throw around free speech claims all the time or claim certain ‘authority’ in their ability to do whatever they want online, but you can still be held accountable because there are a variety of laws. In other words, the first amendment or, say, the terms of service with YouTube are not the end-all-be-all to your legal protections. Because really, if it were, would there be so many lawyers in the world? I think not.

4. Protect yourself: This is a very volitle time, legally, in the world of social media, but it doesn’t mean you have to be exposed. Reach out to your local insurance agent and see about purchasing liability insurance. It can range from $200 a year to $1000+ a year, which depends on your blogging exposure, your own personal assets, and what kind of coverage you want. All in all, anyone can sue anybody these days. A liability policy, at a minimum, would cover the cost of a lawyer to defend a claim, whether it is a legitimate claim or not.

All in all, this case is interesting because of the continual changes it (and other cases) will have in the realm of social media. What we do today will shape the online world for our kids and grandkids. Personally, I want to a more active role in shaping it, rather than it shaping me. If you are in social media and want to be in it too, it is going to be a bumpy ride. But as pioneers, it is expected. Buckle up.

……………………………………………………………………………………………………..

Disclosure: While I am a lawyer, I am not your lawyer. Nor should this post be construed as providing legal advice, legal claims or legal opinions in any form or on any matter. Furthermore, I received no compensation for this post.

Image Credit: sqback via stock.xchng.com

October 26th, 2011

Are you accurately listed on Foursquare?

If you are a small business, there is a lot of talk about having a business presence on Twitter, Facebook or LinkedIn. There are lots of seminars teaching you strategies on searching for mentions of your business on Twitter so you can respond to comments via Tweet, or to review your stream on Facebook to handle questions or concerns. Yet, there is little chatter about a presence on Foursquare and what you are doing about mentions of your business on that platform too.

Foursquare has grown from 1 million users to over 10 million users in one year. It is growing exponentially every day and is touted as a top player in the social media space.

If you are not familiar with Foursquare, read my past post here, but the general gist is that your business can be listed by anyone on the Foursquare application, which is primarily used as a smartphone app. (Though access can also be through their website.) Then everyone who visits your business can “check-in” and leave a ‘tip’ (i.e. a comment) about your business or their experience in your store.

Question is: are you reviewing those tips? If there is an error in your business listing or if it is incomplete, are you fixing it? Here are some examples, and some ideas, on what you can do to ensure you are putting your best Foursquare foot forward.

First, check your basic business listing on Foursquare, either through the app or the website. Is the address correct? Does it have all the information you would want to provide a customer like a phone number or twitter handle?

Here is one business listing that looks good.

mbeans 4sq
Here is one business listing that has errors.

Parlor 4sq

It is easy to update any inaccuracies on Foursquare.com. If you are the business owner, you can even ‘claim’ the venue to add information, as well as add specials and deals.

Second, what comments have people left on your Foursquare business listing? This shows some good comments for a local business.

comments 4sq

But the comments for this business are not as good.

panera comments 4sq

If this was your business, you could gleam a lot of information, such as perhaps staffing more employees during lunch or upgrading WiFi.

All in all, take a minute to look at your business listing or listings on Foursquare. Ensure consistency across your brand and periodically check to see what people are saying about you so you can respond and improve your business each day. Not only is it a good social media strategy, but it is a good business strategy too.

……………………………………………………………………………..

Image Credit: Photobucket

Enhanced by Zemanta
May 10th, 2011

Top 5 Legal Tips

Many conferences have tracks for the four areas of blogging: business, technical, social and emotional. Yet, legal concepts impact all of them. Conferences like Bloggy Boot Camp understand that legal issues are part of the whole blogger business picture, but if you weren’t at the Boston event or need a quick recap of our Legal presentation, here are 5 quick legal takeaways for your blog.

1. Images: The next time you work with a brand, ask them upfront to provide an appropriate image. If you are a brand, include the image with your blogger pitch or contract. Then state in your blog post, “Image used with permission from ABC brand“. Then save the permission in a file for a legal paper trail.

2. Tweets: Next time you tweet or retweet, think about what you are saying in the tweet. Some companies are taking issue with the content of some tweets saying it hurts their brand image and are pursing legal action as a result. The legal rulings are still uncertain, but you don’t want to be the one the judge decides to make an example of in the social media world.

3. Contracts: Brands and bloggers should both take note of this point. If a blogger works for a brand to write a post or a series of posts for some sort of renumeration, and a contract is involved, the blogger should not have to (nor should the contract state) that the blogger’s entire blog be subject to the oversight of the brand. It should just be the content the blogger is producing for the campaign.

4. Prepare: Find a social media savvy lawyer now, before you need one. It is like going into labor and then doing research on what hospital you want to go to, where it is, what doctors work there. Talk to friends now, follow lawyers on twitter now, and read their bios to see if they have Facebook pages and Twitter accounts and use words like ‘digital millennium copyright act’. Then when you need one, you can quickly make the call. Literally.

5. Disclosure: While most know FTC rules require compensation disclosure, what that means for bloggers is disclosure language within or above/below your post. If a brand sends you language, it is best to use what they provide you. However, if none is provided, simple language like, “I received $50 from ABC Company for writing this post” works well too. My suggestion would be to also provide language when you don’t get compensation, for two reasons. 1. So you get used to always having a disclosure statement on every post and 2. It lets your reader know that you are being upfront, on all fronts, when you write a post about a company or product. (I’m going to start doing this myself.)

There are great attorneys out there that write on these subjects. If you are interested in reading more about copyright, contracts and more as it relates to blogging, one legal blog I highly recommend is Sara from Saving For Someday. Yet, all in all, I hope more conference organizers add more legal speakers and legal-related panels going forward. That way be can all be legally savvy, and not legally scared.

Disclosure: I’m an attorney, but I’m not your attorney. The information provided in this post is not legal advice and should not be construed as such. Your reading this post or visiting this website does not create an attorney/client relationship. I am providing the above for informational purposes only.

_______________________________________________________________________________________
Image credit: shho via stock.xchng
April 11th, 2011

To Whom it May Concern

Dear Apple, BestBuy, Radioshack and Ritz Camera.

I would just like to point out that I am a Mommy Blogger. While I hate the term, and it is very limiting as I am much more than that (both as a Blogger and as an individual), it is a fitting classification for my particular point in this letter.

You see, I want to live-stream. It is a great fit for my blog and a natural progression for it too. Yet, despite my computer working fine and my camcorder working fine, they did not work fine together. Hence, my trip to your stores to figure out what I needed to solve my problem.

However, I encountered another problem; none of your employees know about live-streaming or how to do it. Well, there were a few that had a general idea. However, I had to wait for Matt to ask Steve to find John the Manager, who then had to consult with Paul, who then had to go to Google to figure out what I was talking about. This pattern happened at each of your stores and each time I went to them. (I got my best week ever on Foursquare.) Needless to say, I left without any step closer to solving my dilemma.

Which brings me back to my opening paragraph. How is it, that a Mommy Blogger knows about live-streaming and your employees do not? Your employees that work for you, and get paid for it too, in stores that are about technology.

Yet, I have to thank you all as well. Thanks to my perseverance (and my toddler’s willingness to be dragged from store to store and plied with crackers to keep him entertained as you all huddled amongst yourself to figure out what to tell me), I was able to piece it all together and get to a solution of sorts.

I needed a mini-DV camera, which none of you sell. Equivalently, I could use a firewire web camera that has zoom and pan capabilities, which none of you sell either. This may explain the lack of knowledge on behalf of your staff, but I would like to refer you to two websites. One called UStream and one called Livestream. The wave of the future my friends. It may be worthwhile looking into it, and hiring a couple of Mommy Bloggers to be on your staff.

Sincerely,

Charlene.

…………………………………………………………………………………………………………………………………..

P.S. While all of this is true, the post is light-hearted and should be viewed as such.

Google, Yahoo.

Image by Martwork via stock.xchng

January 21st, 2011

The Beginning of a Blogger

This time of year is perfect for reflecting. I recently reflected on my entry into the Blogosphere, but I also want to reflect on my new role as a full-time Blogger.

In early 2010, I left my job at the end of my maternity leave, and landed a work-at-home role that was more flexible to my new mommy lifestyle. Or so I thought.

Taking care of a baby and working at the same time was strife with challenges. Juggling laundry, a crying baby and 2pm conference calls left me frazzled and frumpy. In retrospect, I was still figuring out how to be a Mom and thus struggled to figure out how to be a working Mom. No childcare left me without a separation between the two and I was too tired to figure out how to create it.

In the interim, I was tweeting and learning about social media. It was an escape from the stress and kept me occupied during the long and lonely hours of breastfeeding. I loved the people I was chatting with, the community I was learning about, and the individuals I began to meet. It was my online escape that turned into a dream; a dream of my own website lurking in my head.

Fast forward to the fall of 2010. The company for which I began to work for earlier in the year was in turmoil and a lay-off was imminent. Rather than feeling sorrow for the loss, I used it as an opportunity focus full-time on Charlene Chronicles.

It wasn’t something that happened overnight nor did it happen on its own. I plowed personal resources into business cards, domain names, a custom wordpress theme and a logo design. I spent many a night wondering what I could offer in the Blogosphere and what would be my niche. I networked and I wrote. I pitched and I promoted. All for the love for Blogging.

I have been called a Mommy Blogger, a Lawgger, a Bloggie Newbie and other not-so-flattering names. I have been spammed, I have been insulted, I have been rejected and ignored, and I have been chastised. Yet not once have I regretted.

I am now being invited to Blogger events and have even landed a speaker role at the super fabulous BlissDom Blogger conference. I have close to 900 Twitter followers (hey, it’s something), a growing Facebook page and readership. Ask me one year ago today if I believed this is where I would be and I would have cracked a rib laughing.

I am still laughing, but not in disbelief. I laugh because I am happy at this turn-of-life event. Perhaps close family/friends have no idea what I am doing, or why I have taken this sharp turn in my life. Yet, I often find it’s those sharp turns that get us to where we really need to be, and where I can be is with my growing baby boy.

One year ago today, my personal status quo began to change when I packed up my stuff and left my corporate desk. And for now, I am really glad it did.

___________________________________

Image Credit: johnnyberg via stock.xchng.com