May 2nd, 2012

Riddle Me This

We are expecting a baby girl in less than two months and we still don’t have a name. (Which is a whole other post entirely.)

So, as most people in social media would do, I want to turn to my Facebook fans and Twitter friends to get their suggestions. There is a name for it. It’s called Crowd Sourcing. (Though I like to just think of it as good ol’ fashioned conversation.)

Yet, for the first time, I hesitated to ask the question on Facebook or Twitter. My fingers paused on the computer keys.

Why?

Because PR people, when I pitch them for $25 item to giveaway for example, they want to know how many “Unique Visits” I get to my blog. They never ask me about my Klout score or my Facebook insights; only my “Number of Monthly Page Views.”

Personally, I love seeing my Facebook Page insight chart show high numbers of “People Talking About This” and the large number of “Impressions”. I like seeing my Klout score in the 60s, which reflects my interactions on Facebook and Twitter. (It is important to note that Klout does not reflect my blog interactions since it’s self-hosted. I wrote about my frustrations with that here.) So as someone active in social media, I post pictures, I tweet, I ask questions, I vlog, I share, I listen. Sometimes that includes writing a blog post. And sometimes it doesn’t.

Thus, if I ask the question on Facebook, and not on my blog, I lose the page views stats that apparently are so important for a free Sleepsack.

So here’s the question my friends, what should I do? Should I continue to do what I do and hope the PR people catch up? Or is it me that somehow doesn’t understand the significance of unique visitors. Am I naive to think that PR people should be looking at my total social media influence?  How can I balance both?

I’m about to head to Mom 2.0 with some brilliant speakers and attendees. Maybe, just maybe, I’ll get some “insight” into this burning social media question. Because I need find a girls name for this baby!

March 21st, 2012

Employers Asking for Facebook Passwords

We all know that employers (current and potential) do Google searches as part of background checks, and in recent years, that includes social networking sites like Facebook and Twitter. With new privacy settings for Facebook, however, it is harder to see public posts. So employers have started asking Facebook passwords to get ‘Facebook insider information’.

It has come to light that employers are now directly asking for Facebook passwords to log in at their leisure for ‘background’ checks. Other job candidates have been asked to log into their Facebook pages during the interview or been told to friend an employee at the company. Other employers are a bit more savvy and use third party apps to discover information.

Even if you don’t post party pictures or images of you at a rock concert in crazy attire, the concern is that employers could see pictures of your family and make decisions on job candidates based on how many children you have or if they feel you may be too busy with kids’ football practices. In Massachusetts, it is illegal for an employer to directly ask a job candidate if they are married or have children, for example. However, this new Facebook practice, if you will, may circumvent that and cause a slippery slope. Especially since many job applicants may not know their rights or may be so focused on getting a job that they don’t feel able to say no.

There are pending laws in Illinois and Maryland that would make it illegal for public employers to access personal information, but if this practice continues to grow, as social media grows, some say that there should be a federal law.

What do you think?

UPDATE: See this article about Facebook’s new public stance on the issue.

January 15th, 2012

Page Views Aren’t The Whole Picture

My social networks

Everytime I answer a PR request or fill out a form to apply for a brand campaign, I’m asked what are my monthly blog page views.

{chirp, chirp, chirp}

Wait.

What?

That’s it??

Not my views on YouTube? My Facebook insights for at least one of my Facebook Pages? My number of Twitter followers. Whether I have a weekly live show?

I feel like I am living in another decade because these forms are so….80s. Like in a black computer screen with green font sort of way. It is like you are asking me how many cassette tapes I own, but yet you want me to do a podcast.

Does anyone else see the disconnect here?

If y’all want us to use all of our social media channels in getting the word out, what does only asking for my monthly website page views do for you? Ask about all my social media channels if you want me to use all of them in a campaign. If you want me to post on Google+, pin on Pinterest, tweet on Twitter, vlog on YouTube and post on Facebook, ask me about them.

If you want to know my influence, ask me where is my influence. Some of us have active communities off our blogs. I only have 5,000 month page views here, but over 100,000 per month on Facebook. Would that change your perspective?

Each time I see one of these forms, I’m left wishing that we were all partying like it was 2012 and not 1999 (when Facebook and Twitter weren’t even around!) But at least you aren’t asking for my Klout score anymore. That may be something.

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Image Credit: Gavin Llewellyn via Flickr Creative Commons

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December 12th, 2011

Bloggers Aren’t Journalists

Hand_on_keyboardWhen news broke last week about the Blogger having to pay out 2.5 million dollars in a lawsuit, you can just imagine the online buzz that ensued.

It stemmed from a case where a federal judge said the Blogger would have to be working for a mainstream media organization in order to qualify for protections given to Journalists. Many Bloggers were outraged at that statement, but should they be?

Here are some personal thoughts (and I promise not to use a lot of legalese.)

Let’s look at the general Merriam-Webster definition of a journalist and journalism:

Journalist
a : a person engaged in journalism; especially : a writer or editor for a news medium b : a writer who aims at a mass audience.

Journalism

1a : the collection and editing of news for presentation through the media b : the public press c : an academic study concerned with the collection and editing of news or the management of a news medium.

2a : writing designed for publication in a newspaper or magazine b : writing characterized by a direct presentation of facts or description of events without an attempt at interpretation c : writing designed to appeal to current popular taste or public interest.

As you can see from these definitions, it leans toward defining a Journalist as one working for a newspaper, magazine or otherwise providing stories that are factual and not personal opinion. Both definitions do have sections that favor Bloggers. Specifically the phrases “popular taste or public interest or “a writer who aims at a mass audience”. Sounds Blogger-like, right? Many would argue, however, that it is in the context of the definition as a whole, which clearly is news and data-source focused. Yet, it does provide food for thought.

While I cannot comment specifically to the actual facts as I have not read the brief or decision in this case, or whether the Judge relied on common dictionary definitions like the one above, I will respond to the general media points. Specifically, the Judge’s decision, which found that there was no evidence that defendant had any journalism education; kept notes of conversations and interviews; created an independent work product rather than assembling writing and postings of others; was affiliated with a recognized news entity; adhered to journalistic standards such as editing and fact-checking; had a mutual understanding or agreement of confidentiality with her sources; or contacted both sides of a story. (Source)

Furthermore, under Oregon law, where all of this went down, in a private defamation suit, the person defamed must prove that a defamer published the allegedly defamatory material negligently in order to receive damages. In other words, did she post false information and as a result, harm a business or person? Since the judge found that she did not fact check, didn’t keep notes, didn’t create independent work or contact different sides of the issue, as a journalist is apparently required to do in that state, she was found to have posted false information (since she did not take those steps) that harmed another.

What does this mean for bloggers generally? I don’t know, since I am sure this is not the last of this case (with appeals and such). Plus, it was very specific to Oregon law and each state has a different set of laws and definitions. So would the outcome have been the same in another state? Maybe. Maybe not. Will the case hold if it gets appealed? I don’t know. What is means is:

1. Bloggers beware: Unless you follow journalistic credentials (are you citing your sources, do you belong to a journalism organization), you are probably not going to be considered a Journalist under most state laws as they currently stand. Why? Because you are a Blogger. That is why we are called Bloggers and why Journalists are called Journalists. We have more freedom in our writing, but that does potentially open us up for more exposure. Honestly, we can’t have it both ways. If you would like to be considered a “Digital Journalist”, rather than a Blogger, your writing style and how you hold yourself out to the public should be different than your average Blogger.

2. Be a Change Agent: Since most state laws don’t recognize Bloggers in various protections afforded to Journalists (i.e. the Shield Law as claimed by the defendant), then you are legally exposed. What should happen, and what many Bloggers should get involved in, is changing our local laws to recognize the growth of social media. Facebook contests, Twitter parties, and blog posts all are shaping the ‘digital journalism’ realm and more people are ‘writing’ then ever before, whether is it just a personal blog with pictures of your kids, to a professional blog with reviews and giveaways, or if you have published an e-book. Lawsuits like these often shape local laws, but local laws themselves can be changed, and we have the opportunity to shape that change. While I personally don’t think we should be afforded the same things as Journalists since, again, we are not Journalists but are Bloggers, I think there should some legal expansion to recognize the changes in the online world.

3. Yes, you have free speech, but only so far: People throw around free speech claims all the time or claim certain ‘authority’ in their ability to do whatever they want online, but you can still be held accountable because there are a variety of laws. In other words, the first amendment or, say, the terms of service with YouTube are not the end-all-be-all to your legal protections. Because really, if it were, would there be so many lawyers in the world? I think not.

4. Protect yourself: This is a very volitle time, legally, in the world of social media, but it doesn’t mean you have to be exposed. Reach out to your local insurance agent and see about purchasing liability insurance. It can range from $200 a year to $1000+ a year, which depends on your blogging exposure, your own personal assets, and what kind of coverage you want. All in all, anyone can sue anybody these days. A liability policy, at a minimum, would cover the cost of a lawyer to defend a claim, whether it is a legitimate claim or not.

All in all, this case is interesting because of the continual changes it (and other cases) will have in the realm of social media. What we do today will shape the online world for our kids and grandkids. Personally, I want to a more active role in shaping it, rather than it shaping me. If you are in social media and want to be in it too, it is going to be a bumpy ride. But as pioneers, it is expected. Buckle up.

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Disclosure: While I am a lawyer, I am not your lawyer. Nor should this post be construed as providing legal advice, legal claims or legal opinions in any form or on any matter. Furthermore, I received no compensation for this post.

Image Credit: sqback via stock.xchng.com

December 5th, 2011

Valid Reasons Why Mom Bloggers Should Work for Free

An example of the share buttons common to many...

Image via Wikipedia

There have been many blog posts this week (MomCrunch and Momfluential to name two) about Mom Bloggers, Mommy Bloggers, Bloggers who are Moms, who blog for free, why that is just a horrible thing, and why we do it.

First, let me be clear that no one should ever use the term Mommy Blogger. Why? Because it is personal. It is like your child calling you by your first name. It is unprofessional and it a personal term used by kids towards their Moms. Added to the fact that you never hear about Daddy Bloggers, just Dad Bloggers, so let’s be consistent shall we?

Second, there is a difference between a Mom Blogger and a Blogger who is a Mom. Mom Bloggers write about Mom stuff. That is the focus of their blog. Then there are Bloggers who write about travel, food, technology and social media. Oh, they happen to be Moms, just like many male bloggers are Dads, but those men are called Tech Bloggers or Food Bloggers, not Dad Bloggers (unless they write about Dad stuff). Again, let’s be fair shall we?

On to my point about the various posts regarding Bloggers working for free. While I agree with the sentiment out there that we should have standards in the Blogging industry about payment for our work, I disagree with the fact that we always need to be paid. Let me share why.

In every other industry, there is a class of individuals called “Interns”. They typically work for free in exchange for experience, exposure, and reputation building in that industry when they start off in that profession. When they get some experience and entry into that market, they start landing paid jobs. When they do well in those paid jobs, they get paid more, etc. Blogging doesn’t have anything formal like interns. What we have are certain bloggers (usually new bloggers) that choose to work on a campaign without payment for experience, exposure and reputation building. As they build their reputation, they get paid. See the parellel?

I think the real issue is not about Bloggers working for free, but rather brands, PR firms and companies not seeing the difference. Many Bloggers have done their time. They have been blogging for years and have built their own brand, experience, exposure and reputation. They should be paid. Then there are newer bloggers like me, that don’t get paid on certain campaigns because I don’t yet have that Blogging reputation. So I choose to participate in those unpaid campaigns, because it can show my ability to review technology products, toys, or hotels. It basically builds my resume. If I do a good job, the brand may recommend me for another paid campaign or the PR person may select me for a paid opportunity going forward.

So the onus is on those PR firms and brands to pay Bloggers that have built their exposure and reputation, whether in a niche or a platform, that would benefit the brand, while realizing that the Bloggers they select for non-paid opportunities now, may not always work for free as those Bloggers build their blogging credentials.

The reality is advertising and marketing departments are going through a change. Some faster than others. The ones that ‘get it’ realize that social media dollars go further than a one time paid ad in a magazine. If you pay 50 Bloggers a sum of $100 to write about a new restaurant, the Bloggers’ posts can be viewed by thousands with tweets, Facebook posts, Instagram photos, and more, expanding the reach that goes beyond the December edition of “ACME Magazine” with your add on page 52 in the upper left corner.

Thus, companies need to allocate a budget for Bloggers and not just for traditional print or radio ads. They also need to realize while they may not pay the interns in their company, they do pay the people they hire (with that person’s past experience benefiting the company). So with regard to Bloggers, there should be a similar philosophy.

All in all, I think many of the recent posts about Bloggers working for free are valid, and I agree with many of the points. This is just a realistic twist on reality in the Blogging community. Rather than demanding payment, we should be educating brands and PR companies instead, and having all these posts about this subject is a huge step forward in that dialogue and that ability to effectuate change to benefit everyone.

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November 10th, 2011

McDonald’s Social Media Magic

Sign outside McDonald's Plaza, one of the four...

Image via Wikipedia

Every business deals with poor customer service. The larger the company, the more customer service snafus occur. It is the nature of the beast, or the business if you will. Yet, how the company handles it, especially in today’s realm of social media, is where the company can shine or fail.

McDonalds is one of the largest companies out there. With over 32,000 franchise locations, 400,000+ employees and 62 million customers a day, there is significant number of point-to-point contacts with those customers on a daily basis.

I admit I rarely go to McDonalds. Not out of disregard for the company or the food, but solely for the fact that I am at home more often than. This one day, however, I found myself traveling with a toddler that fell preemptively fell sleep. An unfortunate timing: he had a full belly of yogurt and crackers, but my stomach was rumbling. Especially since it had been a long morning, and we had been on the road for 3 hours.

A drive-thru was my only option and I knew there was a McDonalds nearby. After waiting in the drive-thru line for over 15 minutes (couldn’t get out of the car due to said sleeping toddler) I quickly scanned the (confusing) menu with the tiny print on the billboard as I attempt to communicate my desires through the little black box.

As I drove up to the pay window, I asked the employee about the pricing of my meal since I thought the price was $4 and not $8. After several rounds of “I don’t know” why the price is different, he finally gave me an answer (value meal vs. single items). However, he made it clear that he did not like my questions and proceeded to snap my change in my hand, slam the little window, and stomp (literally) to an office and (based on the hand gestures), complain to someone about me. While I get that all the time from many blog haters, I was in shock. I was hungry, I barely come here and I get an employee that is off his rocker. As I drove to the food window, I asked that employee to please get a manager as I could not get out of the car. Someone came over and I mentioned what had occurred. She handed me a free burger card as an apology.

As I drove off shaking my head, I reached into the McDonald’s bag to placate myself with fries as least. As I bit into a cold fry, I tweeted.

Within hours, I had two McDonalds social media representatives tweet me back saying how sorry they were about my experience. “Wow”, I thought. Someone was listening. Someone cared that I had a bad experience and cold fries. They wanted to know what happened and when I told them, they passed the details to the restaurant general manager: to improve, to learn and to prevent. They also sent some free coupons for a future visit.

In the few months since the incident, I have not been able to stop thinking about the fast social media response and the forwarding of the information to the restaurant in question. A winning combination that other organizations should make note of in their social media strategy. Furthermore, it is not just the “poor service” response plan that amazed me. All companies with a social media presence should be scanning Facebook and Twitter for questions too because it is never good to hear stories of no response when a consumer asks a question of a brand. Both levels of engagement (crisis management and proactive management) build positive customer relations and customer loyalty.

Next time I have a sleeping toddler in the backseat and a craving for fries, I know where I am going. What about you? Tell me about a positive customer service experience you had, and one person will receive a handful of McDonalds free product coupons valued over $10.

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Rules: (Gotta have them)

Leave a comment about this post; US entrants welcome. Include your name and email in the appropriate fields so I can contact you if you win. (Including just first name or first name + last initial is OK!). For your safety, please do not put your email in the actual comment. Anonymous or SPAM-like comments will be discarded. Entry period closes at 11:59PM ET, Monday, November 14, 2011.
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One lucky winner (drawn randomly via “And the Winner is” WordPress plugin) will receive the coupons. No substitutions and the winner will be notified directly via e-mail who has roughly 48 hours to respond and claim their prize. They then will be listed back at this post using first name only. A minimum of 5 people must enter in order for the Giveaway to occur. Winner must comply with all rules mentioned here, or a new winner will be selected. Charlene Chronicles has the final decision on the winner and is not responsible for wrong email addresses or notification being tagged as spam. Full legal disclosures can be found here.
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Image used with permission. I received no compensation for this post. I sincerely appreciate the Mc-Awesomeness of McD_EasternMA and Amanda_McD, as well as the great Alison at their Boston-based PR company. The coupons I received I am giving away to one of you.

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October 26th, 2011

Are you accurately listed on Foursquare?

If you are a small business, there is a lot of talk about having a business presence on Twitter, Facebook or LinkedIn. There are lots of seminars teaching you strategies on searching for mentions of your business on Twitter so you can respond to comments via Tweet, or to review your stream on Facebook to handle questions or concerns. Yet, there is little chatter about a presence on Foursquare and what you are doing about mentions of your business on that platform too.

Foursquare has grown from 1 million users to over 10 million users in one year. It is growing exponentially every day and is touted as a top player in the social media space.

If you are not familiar with Foursquare, read my past post here, but the general gist is that your business can be listed by anyone on the Foursquare application, which is primarily used as a smartphone app. (Though access can also be through their website.) Then everyone who visits your business can “check-in” and leave a ‘tip’ (i.e. a comment) about your business or their experience in your store.

Question is: are you reviewing those tips? If there is an error in your business listing or if it is incomplete, are you fixing it? Here are some examples, and some ideas, on what you can do to ensure you are putting your best Foursquare foot forward.

First, check your basic business listing on Foursquare, either through the app or the website. Is the address correct? Does it have all the information you would want to provide a customer like a phone number or twitter handle?

Here is one business listing that looks good.

mbeans 4sq
Here is one business listing that has errors.

Parlor 4sq

It is easy to update any inaccuracies on Foursquare.com. If you are the business owner, you can even ‘claim’ the venue to add information, as well as add specials and deals.

Second, what comments have people left on your Foursquare business listing? This shows some good comments for a local business.

comments 4sq

But the comments for this business are not as good.

panera comments 4sq

If this was your business, you could gleam a lot of information, such as perhaps staffing more employees during lunch or upgrading WiFi.

All in all, take a minute to look at your business listing or listings on Foursquare. Ensure consistency across your brand and periodically check to see what people are saying about you so you can respond and improve your business each day. Not only is it a good social media strategy, but it is a good business strategy too.

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Image Credit: Photobucket

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August 1st, 2011

Conference Swag

While this post applies to a variety of conferences, it focuses on the BlogHer Conference. Often known as “SwagHer”, BlogHer can have an amazing frenzy for giveaways and free stuff, and the free stuff can be rather impressive. However, it is important not to be ‘Swagreedy’. While I previously posted about maximizing Brand/Blogger connections, as well as how BlogHer is like a Marathon, here are some tips and advice on how to deal with all the ‘Swagness’.

Bloggers

  1. Don’t go crazy. Seriously. There are legends about knock-outs and knock overs in the pursuit of swag.
  2. Be respectful. Remember to have decency and don’t dismiss it in the pursuit of an iPad2 giveaway.
  3. Remember the Brand and not the booze. Love to hear about all the parties happening at BlogHer, and many of them involve Mojitos and Margaritas. Yet, if you are stumbling drunk or slurring your speech in front of a Brand, they most likely won’t want to work with you. If you are at BlogHer for the booze, then fine, but if you are at BlogHer to make connections, maybe cut out a drink or two. Just sayin’.
  4. Take only one at a time. Or as my Mom would say, “Keep your hand out of the cookie jar”. Your eyes might pop when you see the awesomeness, but try to reign it in. Take only one gift bag or one freebie. Unless the Brand is unloading stuff onto you (wicked awesome), don’t assume you can freeload.
  5. Invite Only. Ugh. I admit it. I hate knowing there is some fabulous party that I was not invited to where the swag is going to be swagnormous. However, I am not going to crash the party and neither should you. Be respectful of the fellow Bloggers or the Brand throwing the party.

 

Brands
  1. Expect more people than you expected. Unfortunately, some people won’t have read Point Number 5 from above so expect party crashers and people taking more than one of anything you have.
  2. Invite all types. I have noticed more of this occurring this year. While the top Bloggers are “top” for a reason, Brands that focus only on these individuals for party invites may be missing out on a very influential blogger or a rising star. Depending on your Brand, a variety of Bloggers may be good for your overall reach.
  3. Don’t have us jump through hoops. While it may be good traffic for you, having Bloggers ask people to vote for them will just make everyone mad. BlogHer is an intensive two day conference where we are there to connect and learn. Not enter a popularity contest for a Kindle. Same issues as tweeting to win. One tweet is great, but contests based on the number of tweets during BlogHer has the same effect as voting. Also having Bloggers like you on Facebook, follow you on Twitter, send out a Tweet, fill out a form, and drop off a business card will not have many of us entering your giveaway. We don’t have the time. Pick one or two options and allow us to move on. We will appreciate you that much more.
  4. Make entering easy. If you do have the ‘Like’ on Facebook option, have computers set up to make it easy and make sure to clear it after each entry (we appreciate the respect for our privacy). If we have to fill out a form, make it super simple too. We are Bloggers after all and not accustomed to using a pen.
  5. Have practical swag. What your brand may think is super cutesy, may be super awful. Brands should periodically head to the Swag Exchange at BlogHer. What do you see in the bins? Is your swag there? What does that mean? Last year, there were a lot of bright orange logo mouse pads and wind-up logo alarm clocks sitting in the Swag Exchange. No one wanted to lug home a huge metal alarm clock with a brand name on it and what bright orange mousepad would work in a home office? Also consider other travel issues: A lot of playdough was confiscated by TSA last year as people flew home from BlogHer.

 

All in all, we should all keep it in check; it is a professional conference in a struggling economy. While it can be fun, it should always be kept in perspective.

 

Charlene is also the Founder of The Social Toast – a website and UStream show about all things in the realm of social media. 

 

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Image Credit: Jen_Rab via Creative Commons

July 26th, 2011

My BlogHer Marathon

I recently heard there will be over 3000 people at BlogHer this year.

In case you missed it.  T.H.R.E.E ……T.H.O.U.S.A.N.D!

Holy #$%&!

That’s a lot of peeps.

The only event I have ever been at, that had that many people, is a Marathon.  At those, on average, there are over 20,000 people.  For anyone who has ever run a marathon, you know how crazy the Athlete Village, Starting Corrals, and Porta Potties can be. (See the above photo.)

I have run 7 marathons and have learned some strategies over the years, so I am going to treat BlogHer as my own “BlogHer” Marathon (minus the medal at the end, but probably a lot of swag). I’m pretty sure I will still have the pulled hamstrings and sore quads.

First, the ‘Athlete Village’ will be the Expo Area, the ‘Starting Corrals’ the Hotel Lobby and the ‘Porta Potties’…well, every public bathroom at the hotel.

Second, I will not use the public bathrooms and probably will head up to my room. There, I pretty much know that there is still toilet paper available. So I am thankful not to be pregnant and thus have no choice. I just hope I don’t lose my room key.

Third, I will bring water and snacks. With that many people, just getting from one end of the hotel to my room probably will require carb replacement.

Forth, I am expecting a lot of noise, which means I probably will not hear too much. Thus, I will probably keep asking the unfortunate person standing next to me, “What did they say?”. I will also use the strategy of just following around the runner, I mean blogger, who looks like they have (a) expertise and (b) knows what the hell is going on.

Fifth, I will probably be sore at the end of each day from walking and carrying around my bag that probably will get heavier with the swag/samples everyone keeps talking about. So I am going to be stopping by a related booth for samples to counteract the other samples that is causing the pain resulting in said sample. (Did ya get that?) Better yet, someone tweet me if you stumble upon free massages. Bonus if it is a foot massage.

Sixth, I will be counting on adrenaline to get me through it all.

Seven, I just hope I don’t have this happen to me when there is a stampede to some swaggy thingy.

And lastly, I am looking forward to meeting my fellow teammates at a great event.

See you in San Diego!

{Note: I revived and revised this post from last year, when I attended my first BlogHer. I survived & soon my number of blogging conferences may match my number of marathons.}

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Image Credit: Tinypic.com

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July 25th, 2011

BlogHer Sponsors

How Brands and Bloggers can work together at Blogging Conferences

The Expo Booth

For anyone going to BlogHer this year, there are great posts about what to expect, what to wear and what to do. This post contains none of that.

I am unfashionable, don’t get invited to private parties, and I wander around in awe at the sheer size of the conference space. So I wouldn’t follow me to a particular spot, unless you are up for walking in circles.

The point of the post is about the sponsors at the expo. They are numerious at BlogHer. The vast expo hall will blow your mind when you enter it, and the number of brand representatives that value your time and input is even greater.

While the sponsors significantly cover the cost of the conference pass, as well as the food, they are not doing it out of goodwill. (Though it is good.) They are doing it because they want to be there and connect with a large audience of fantastic Bloggers. A brilliant marketing strategy that many companies are catching onto.

You’ll find most of the BlogHer sponsors are promoting a new product, a new launch, or a new brand. They do so at BlogHer because there is measurable ROI (Return on Investment). The number of sponsors appears to grow every year because the connections Brands make with Bloggers attending BlogHer spreads to the social media channels rapidly, and numerously, in the weeks and months following BlogHer.

Yet, there are some tips, for Brands and Bloggers alike, to maximize and enhance the rapid fire relationship formed in the conference booths, which can extend beyond the conference.

Bloggers:

  • Have GOOD business cards. At a minimum, the card should have your name, blog name, blog url, twitter handle, email address and what the blog is about. Bonus for additional contact information and a headshot on your card. This way the brand can actually know who you are, what you do and how to contact you. I’m still amazed many people don’t have this vital information on their blogging business cards.
  • Drop your business card. There are going to be a lot of people, but at least leaving your business card at a booth will show the Brand that you are interested and they have the opportunity to follow up with you after BlogHer if they have your business card, (see point number one).
  • Engage in the person and not the swag. Trust me, I get it. I am always wondering what free product I can walk away with to review or giveaway, but try to not look ‘swagreedy’ and chat with the rep. Ask them why there are there and what you can do to help.
  • Be respectful of time and space. Be respectful of the brand representative’s time, as they do want to meet many Bloggers just as you want to meet with many brands. On a side note, if you are chatting with your best new Blogger buddy, try to have conversations outside and away from the booth so that there is space for other Bloggers to enter.
  • Balance social media with socialization. I love to tweet and post in my social media channels about what I am doing, what is going on, who I am meeting, and what I have learned throughout the conference. Yet, the other benefit of BlogHer is meeting people – be it Bloggers or Brands. So put down the smartphone on occasion and look around. There is cool stuff to see.
Brands
  • Don’t judge. There are some big name Bloggers at BlogHer, and there are Blogger newbies. Each are valuable as part of your marketing and social media strategy. Trust me, I will remember if you snub me in favor of a big name. While I may respect them too, I won’t respect you as a consumer or as a Blogger. As we have seen, negative publicity can be a lot worse.
  • Send the right people. I remember meeting a diaper company at a conference. They had college interns representing the brand and they had no idea what parents face. They may be social media rising stars, but no one wanted to talk to them because of the perception that they could not know anything about real life use of diapers. It also felt like the brand did not value Bloggers.
  • Have good giveaways. BlogHer is not about pens, but you don’t have to be handing out $100 gift cards either. One company had large, nice quality bags with their logo on it. Everyone wanted one (big bag to carry around all of the swag) and the company got on-the-floor advertising. Another brand had blinking rings (definitely noticeable) and, of course, everyone wanted one so there was great traffic at the booth.
  • Followup and Followback. If I am tweeting about you during the conference, follow me back. Obviously, I’m a fan you should engage. Also followup up after the conference with me if I left you my business card. I may be a key blogger in your upcoming campaign. It also establishes a better connection that could even influence my role as a consumer and not just as a Blogger.

All in all, have a fun. Enjoy the people you meet and remember that, whether you are a Blogger or Brand, be professional; it reflects on all of us outside of the Blogosphere.

{Stay tuned for the next post for BlogHer Bloggers and Brands about the Do’s & Don’ts of Swag}

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Charlene is also the Founder of The Social Toast – a website and UStream show about all things in the realm of social media. 

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