February 6th, 2012

They Call It Plane Love

Many of you know that airlines are merging left and right. For example, United and Contential Airlines, who merged a couple years ago, are finally attempting some sort of seamless operation. Which, apparently is a cause to celebrate. On a magazine cover.

When you have such deep feelings for another, who wouldn’t want to show the love.

Err….

Plane Merger

So what do you think. Creative take on a boardroom merger or a little too much sharing behind bedroom doors?

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Image Credit: Businessweek.com

January 31st, 2012

HATCHEDit Online Family Management

If you have kids, a spouse, babysitter, dog walker, PTA meetings, Moms groups, sports schedule, dance classes, and grandparents (just to name a few), it can be hard to juggle. And remember where to be. And to whom to remind to do XYZ. Sounds like you might need HATCHEDit

If you are a Mac user and your partner a PC user, we all know that can spell sync-ing disaster that usually requires a separate calendar. Emails clog our inboxes as we try to plan Mom events. Trying to follow an email stream as to when to pick up whom where and when can be parental overload.

Two Moms wanted a better way and created an online management system to help us juggle it all. Send invites, have a shared contact list, coordinate calendars for up to 8 people, plan events with other users – all in one platform. It is called HATCHEDit.

HATCHEDit Logo

For example, if the grandparents are watching the kids for the weekend, they can have access to your calendar so they know where to be and when. Give the babysitter access to key contacts, like the pediatrician, without having to leave notes everywhere. Don’t want them to see the details of your Mom group? You can determine what extent you give access to your full account.

The hubby can add his activities and events with his own color code, and each child can have their own, all on one master calendar. Have a running stream for planning who is bringing drinks, apps or dessert at the next Mom night out. Easily upload your existing contacts and create reoccurring events. While the product is still in beta-land, the platform is already robust and will keep getting better. For example, Andriod and iPhone apps by the end of February, and a To-Do list function.

So if you need a better way to be organized in 2012, you should definitely check it out. Watch the video overview and know that you can be organized in less than 24 hours. For free.

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Image Credit: HATCHEDit.com

Disclosure: I learned about this company at a sponsored event. All opinions and thoughts are my own.

January 24th, 2012

Video Blogging Product Must Haves

As a Video Community Leader at Blissdom 2012, I want to make you super savvy in video blogging. The first step is eliminate fear. (You can do it.) Once you get over that hurdle, the next step is to determine what tools you need to get started.

Frankly, all you need is a computer with a webcam and video editing software. Or just a smartphone with a link to YouTube. However, there are some other fun products to consider if you want to take your video on the go (or to the next level).

So check out my Pinterest Board on my “Video Blogging Must Haves” that I think are super fabulous. And follow me on Twitter or Facebook to see the video series I have on key tips to consider when creating your videos!

 

January 17th, 2012

Top Technology Trends for 2012

gI_83412_hotels-social-mediaLast week, there was a huge conference for technology buffs called the Consumer Electronics Show (CES). Companies, designers, developers, Dads and Moms were all in Sin City for a glimpse at the latest and greatest tech devices, tools and software. I couldn’t make it, but I watched the reports, blogs and tweets for the cool concepts expected for 2012. There was a huge list and a range of perspectives, but here is what seems to be on the techie horizon as it relates to us parents.

Keep your Head in the Cloud

While most of us grew up with our parents telling us to get our “head out of the cloud”, turns out we shouldn’t have listened to them. Otherwise, we may be millionaires. Those that kept their head in the clouds actually, uh, created them. Since many of us are moving more and more of our stuff (movies, music, calendars, budgets) online, more and more companies are creating new products to help us manage our various puffy online “clouds”.

Clap on, Clap Off

Remember when the product “The Clapper” was the big thing? When you could walk in the house, clap your hands and the lights would turn on? How passé is that? Actually have to walk in the house, and have only the lights come on? How limiting! New technology is making headway in enabling us to start the car, unlock the door, turn on the oven (eliminating the chicken-still-frozen problem), and turn on the air-conditioning, when we are in the next town at the after-school soccer practice. So seems as if big things will be coming in this arena.

No one is Home!

With many families carrying cell phones and using technologies like Skype, who needs a home phone (and the extra expense that comes with it?) With more people moving to cell phones (smartphones in particular, see below) and computers to make calls, expect more “landline alternatives” to emerge this year.

Future Techies

Ah yes, kids and their electronics. Kinda like Laverne and Shirley, or Laurel and Hardy. More brands have apps and accessories for kids – whether they are 2 or 22 – and it is only going to continue to grow. As a result, expect more parent-help tracking devices and features to limit content and usage. (Reminds me of what my parents did to the cable box in the 80s.)

Bling your Vrrr-ring

Moving past the crystal-bling smartphone covers, most people are now looking to what the smartphone, tablets and other tech devices we tote around can actually do for us. Change the channel? Become a projector? Make us dinner? Seriously though, as we expect more from our smartphone and tablets, expect more innovations that will increase the capabilities of them.

Stay tuned for specific product features in the year ahead as some of the companies launch products in these areas. We may not be driving in the sky supposedly like we should be doing if “Back to the Future” and “The Jetsons” were any indication. But then again, I don’t remember them walking around with an iPhone either.

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Image Credit: PhotoBucket 

January 15th, 2012

Page Views Aren’t The Whole Picture

My social networks

Everytime I answer a PR request or fill out a form to apply for a brand campaign, I’m asked what are my monthly blog page views.

{chirp, chirp, chirp}

Wait.

What?

That’s it??

Not my views on YouTube? My Facebook insights for at least one of my Facebook Pages? My number of Twitter followers. Whether I have a weekly live show?

I feel like I am living in another decade because these forms are so….80s. Like in a black computer screen with green font sort of way. It is like you are asking me how many cassette tapes I own, but yet you want me to do a podcast.

Does anyone else see the disconnect here?

If y’all want us to use all of our social media channels in getting the word out, what does only asking for my monthly website page views do for you? Ask about all my social media channels if you want me to use all of them in a campaign. If you want me to post on Google+, pin on Pinterest, tweet on Twitter, vlog on YouTube and post on Facebook, ask me about them.

If you want to know my influence, ask me where is my influence. Some of us have active communities off our blogs. I only have 5,000 month page views here, but over 100,000 per month on Facebook. Would that change your perspective?

Each time I see one of these forms, I’m left wishing that we were all partying like it was 2012 and not 1999 (when Facebook and Twitter weren’t even around!) But at least you aren’t asking for my Klout score anymore. That may be something.

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Image Credit: Gavin Llewellyn via Flickr Creative Commons

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January 9th, 2012

My Blissdom Hello

For my fellow Blissdom attendees, here is a quick video hello! Can’t wait to catch up again, or meet you for the first time at Blissdom 2012! As a community leader for Vlogging and video, I look forward to helping you get in front of the camera for the first time, or take your videos to the next level! Leave a comment and let me know what is your biggest video challenge or fear!

January 3rd, 2012

Are You Pinning Yet?

Pinterest has been tapped to be the big break out star in 2012. (Eh, hope the same can be said of me.)

So what is it?

Here is a recap of a convo I had with my 85 year old grandmother, who goes online and uses email, so she thinks she is pretty techy. Especially since she is proud of the fact that her friend’s son created Foursquare. (True story.)

Nana: “Does it have to do with sewing”?

Me: “No, it is a website where you can collect pictures from the internet.”

Nana: “I thought you said it had to do with pins.”

Me: “It does, but you pin images.”

Nana: “How can you get a pin into a computer. It is plastic and glass.”

Obviously that chat did not go well…

While the word “Pin” is used in “Pinterest” it, of course, is not literal. It is a virtual concept where you find images you like on the web, and you virtually pin them to a likewise virtual bulletin board. Kinda like you would do in your bedroom as a teenager when you would tape picture of the latest teen star on your bedroom wall that you ripped from a magazine. Or even now, when you tack a picture of what you want for Christmas to a cork board as a subtle hint. But since ‘Tapeterest’ and ‘Tackterest’ were probably poo-poo’d somewhere in the Board room, I’m sure they settled on the sexier Pinterest name.

You can browse pinboards created by other people to get inspiration for a home-improvement project, a craft project, a new nail polish color, or a new recipe. You can organize them into as many bulletin boards as you want, which you can also custom name. It is great to keep all your recipe pins together, or all your fashion finds together. Which looks something like this:

Pinterest Boards

So that is the general gist, but here is why I (and others) think it is the coolest thing since sliced bread (Note to self, find a picture of sliced bread and pin it.)

      • You can connect with people that you may not normally have connected with on typical sites like Facebook or Twitter, opening up a great new social media network. You can see pins from people you don’t know, and they may have repined from someone else. Making it two people you don’t know and now can know. Maybe Twitter or Facebook really hasn’t been your thing and this may be what finally floats your boat. (Which you can pin fabulous pictures of Boats on to said named Pinboard if you wish.)

 

Pinterest snapshot

 

  • No worries if you love all things social media. You can link your Facebook and Twitter accounts so you can follow the same people here as you do there.
  • You can get notification of who is pinning your pins, which is another way to connect with people you may not have found otherwise.
  • You can actively participate or not. Just scan through pictures to see what people are sharing, actively ‘like’ the pictures (similar in concept to a post on Facebook), or repin them to your own boards for future reference. You can even comment on other peoples pins.

Pinterest comments and likes

 

  • If you love ideas, but often forget where you saw it on the web, or hate having to print out everything you see to remind you of that fun way to wear a scarf, then this may be just the thing for you. For example, I love getting gift ideas and ideas for outfits. So when I see something, I pin it to remind me of what to buy when I am stumped for a birthday present or what to wear to a red-carpet party. (Okay, the last one was a stretch, but one can hope.)

Pinterest Fashion

 

  • You don’t have to have an account to browse all the pins. You do need one if you want to pin or otherwise interact with other Pin-ers, but it is free to do so. You just need to request an invitation or have someone send you one. Then you can install a “Pin It” button to your toolbar, making it easy to Pin away! (And you may just get carried away..it is rather addicting.)
  • Lastly, you can share your pins on Facebook and Twitter. If you just pinned a cool tech find, you can share it with your Twitter peeps or Facebook friends. Just be careful. If you end up being a Pin-addict, you could make them Pin-sick of your posts and tweets.

 

Turns out that companies are running to Pinterest, and trying to sponsor Bloggers to pin. It will be interesting to see how that pans out, but as always, if it gets too corporate, it could undermine the beauty and freshness of this website. Everything in moderation, I say.

 

So what do you think. Do you love it? Are you running to sign up? Look for me there!
January 3rd, 2012

Video Success in 2012

In the 1980s, “video killed the radio star“. According to a lot of posts in the Blogosphere this week about how to be a successful Blogger, video may propel you to being a blogging star in 2012.

Great posts came from Blogger Jennifer James of Mom Blogger Magazine where she shared her 15 Mom Blogging Predictions for 2012. Another fabulous post came from Hormone Colored Days where the post focused on how social media Moms will fare in 2012. Social Media companies also jumped on the bandwagon with blogging tips to incorporate in the new year, like the 12 Tips for Revitalising your Blog, by ProBlogger.

While everyone has different takeaways from these various posts, the one theme I consistently saw was that web videos, vlogging and otherwise non-static blog content is “IT” for 2012. In other words, get those cameras rolling people.

Now, I am biased because it is something that I use frequently on my blog, and even started a live show last spring that I just reformatted for a relaunch later this month. But many bloggers seem to have a fear about going in front of the camera after being behind the computer for so long.

I am not going to say it is easy. It is not. People can be even more cruel on YouTube or on your video posts than on your written content, but when should that stop you? You also don’t need fancy equipment, subscriptions and gadgets to start. So no excuses there. You probably have the tools you need to record, upload and share a video right now. And it is not to replace blogging, just supplement it. Having a video in a blog post enables your readers a choice on how they want to absorb the content. Plus, if folks are at work, many can’t watch video because of various corporate restrictions. But having video does expand your reach if you also have it on YouTube and your blog. It also helps with Google search-ability since Google seems to like videos.

For those of you going to Blissdom this year, I will be one of the Community Leaders in Vlogging. So find me and let’s connect. Consider going to the SheStreams conference in March, which is all about video work. (Fingers crossed that you will see me as a speaker there too.)

All in all, let get started. Let’s support each other. Don’t let fear deter you. The only thing that is, may be some knowledge, and that is what I am here for. Follow me on Twitter or Facebook to see the video content I’ll be sharing in the weeks ahead. Let’s get rolling!

P.S. Here is one fast video post I did a couple of months ago. No makeup, no fancy equipment, but it shows how video in this case tells a better story than words ever could tell.

December 20th, 2011

Smilebox Giveaway for Lasting Smiles

For the last day of the 12 Days of Holiday Giveaways, I wanted to close the “giveaway galore” with something that is lasting. Something that can give well beyond the holiday season. That helps you capture holiday memories and all the memories you’ll have in 2012.

The perfect answer was a year-long premium subscription to Smilebox.

Smilebox was founded in 2005 by a group of optimists with a lofty mission: joy is one of the world’s most important renewable resources, and they wanted to help people share it by connecting friends and family in sharing life’s special moments. They found a new and inspired way for us to share treasured photos and videos with family and friends. I have been using it off and on since that time, to find fun ways to share home memories with my father who has been in Afghanistan.

As Smilebox states on their website, “You need to stop reading and go make an awesome Smilebox for your favorite people in the world…Share the love and the smiles.” ….Whether down the street or across the world.

Everything from the ability to take a picture with your free Smilebox iPhone app and then add fun captions to ordinary pictures or, my favorite part – the ability to create online scrapbooks, slideshows and personalized e-cards set to music that you can store, email, post to your blog, post to Facebook or Twitter, print or save to a DVD, Smilebox is such fun.

It is all free, but if you want an ad-free experience, you can sign up for a $30 a year membership, which also gets you more features and designs. You can also add Smilebox to your tool bar (Mac or PC) making it easy at anytime to create a scrapbook, make a slideshow, or send an email card to the grandparents. There are tons of designs, themes, music and picture possibilities, and if you install Smilebox, it even recognizes when you upload new photos to your computer and asks if you want to make a Smilebox creation from the new pix.

Like I mentioned before, you can then share your creation directly from Smilebox: Email it, Burn it to DVD, Save it, Facebook it, or Tweet it. For bloggers, you can upload to WordPress or Blogger directly, which is an unique way to share a product review or blogging event.

Needless to say I am a HUGE fan. For example, in October, I used it to create a birthday party invitation to my son’s 2nd Birthday Party. I also sent a Smilebox Thank You e-card to everyone who attended and used pictures from the party to give it a personalized feel. I also used Smilebox in November. I picked a “Give Thanks” theme that we sent out the day before Thanksgiving. I said how thankful we were for our family; personalized family pictures played in a slideshow with music and the last picture was an ultrasound photograph, which we used to announce that we were expecting baby number two! This month, I send out a Holiday Card with lots of pictures. It saved us lots of money in postage and having to order paper cards, saved us time in addressing and mailing them, saved the environment since it was less paper and gave us the opportunity to use 10 pictures rather than just one!

Honestly, I could go on and on, but you really do need to stop reading. Go to Smilebox.com, download the software and get going. It is simple, fun and everyone will love it. But if you want a premium membership I’m giving one away. While the monetary value is not as large as some of the other 12 Days of Holiday Giveaways I had this year, it is by far the most valuable one in terms of memories and smiles.

Happy Holidays everyone! I look forward to sharing more Chronicles with you in 2012. Thank you for being such wonderful friends and fans.

Note: Not enough people entered for the Giveaway so no winner was selected.

Click to play this Smilebox greeting
Create your own greeting - Powered by Smilebox
This digital ecard personalized with Smilebox

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Disclosure: I received no compensation for this particular post, though I did write a previous Smilebox post! All opinions and text, however, are my own.

Image Credit: My own.

 

 

December 12th, 2011

Bloggers Aren’t Journalists

Hand_on_keyboardWhen news broke last week about the Blogger having to pay out 2.5 million dollars in a lawsuit, you can just imagine the online buzz that ensued.

It stemmed from a case where a federal judge said the Blogger would have to be working for a mainstream media organization in order to qualify for protections given to Journalists. Many Bloggers were outraged at that statement, but should they be?

Here are some personal thoughts (and I promise not to use a lot of legalese.)

Let’s look at the general Merriam-Webster definition of a journalist and journalism:

Journalist
a : a person engaged in journalism; especially : a writer or editor for a news medium b : a writer who aims at a mass audience.

Journalism

1a : the collection and editing of news for presentation through the media b : the public press c : an academic study concerned with the collection and editing of news or the management of a news medium.

2a : writing designed for publication in a newspaper or magazine b : writing characterized by a direct presentation of facts or description of events without an attempt at interpretation c : writing designed to appeal to current popular taste or public interest.

As you can see from these definitions, it leans toward defining a Journalist as one working for a newspaper, magazine or otherwise providing stories that are factual and not personal opinion. Both definitions do have sections that favor Bloggers. Specifically the phrases “popular taste or public interest or “a writer who aims at a mass audience”. Sounds Blogger-like, right? Many would argue, however, that it is in the context of the definition as a whole, which clearly is news and data-source focused. Yet, it does provide food for thought.

While I cannot comment specifically to the actual facts as I have not read the brief or decision in this case, or whether the Judge relied on common dictionary definitions like the one above, I will respond to the general media points. Specifically, the Judge’s decision, which found that there was no evidence that defendant had any journalism education; kept notes of conversations and interviews; created an independent work product rather than assembling writing and postings of others; was affiliated with a recognized news entity; adhered to journalistic standards such as editing and fact-checking; had a mutual understanding or agreement of confidentiality with her sources; or contacted both sides of a story. (Source)

Furthermore, under Oregon law, where all of this went down, in a private defamation suit, the person defamed must prove that a defamer published the allegedly defamatory material negligently in order to receive damages. In other words, did she post false information and as a result, harm a business or person? Since the judge found that she did not fact check, didn’t keep notes, didn’t create independent work or contact different sides of the issue, as a journalist is apparently required to do in that state, she was found to have posted false information (since she did not take those steps) that harmed another.

What does this mean for bloggers generally? I don’t know, since I am sure this is not the last of this case (with appeals and such). Plus, it was very specific to Oregon law and each state has a different set of laws and definitions. So would the outcome have been the same in another state? Maybe. Maybe not. Will the case hold if it gets appealed? I don’t know. What is means is:

1. Bloggers beware: Unless you follow journalistic credentials (are you citing your sources, do you belong to a journalism organization), you are probably not going to be considered a Journalist under most state laws as they currently stand. Why? Because you are a Blogger. That is why we are called Bloggers and why Journalists are called Journalists. We have more freedom in our writing, but that does potentially open us up for more exposure. Honestly, we can’t have it both ways. If you would like to be considered a “Digital Journalist”, rather than a Blogger, your writing style and how you hold yourself out to the public should be different than your average Blogger.

2. Be a Change Agent: Since most state laws don’t recognize Bloggers in various protections afforded to Journalists (i.e. the Shield Law as claimed by the defendant), then you are legally exposed. What should happen, and what many Bloggers should get involved in, is changing our local laws to recognize the growth of social media. Facebook contests, Twitter parties, and blog posts all are shaping the ‘digital journalism’ realm and more people are ‘writing’ then ever before, whether is it just a personal blog with pictures of your kids, to a professional blog with reviews and giveaways, or if you have published an e-book. Lawsuits like these often shape local laws, but local laws themselves can be changed, and we have the opportunity to shape that change. While I personally don’t think we should be afforded the same things as Journalists since, again, we are not Journalists but are Bloggers, I think there should some legal expansion to recognize the changes in the online world.

3. Yes, you have free speech, but only so far: People throw around free speech claims all the time or claim certain ‘authority’ in their ability to do whatever they want online, but you can still be held accountable because there are a variety of laws. In other words, the first amendment or, say, the terms of service with YouTube are not the end-all-be-all to your legal protections. Because really, if it were, would there be so many lawyers in the world? I think not.

4. Protect yourself: This is a very volitle time, legally, in the world of social media, but it doesn’t mean you have to be exposed. Reach out to your local insurance agent and see about purchasing liability insurance. It can range from $200 a year to $1000+ a year, which depends on your blogging exposure, your own personal assets, and what kind of coverage you want. All in all, anyone can sue anybody these days. A liability policy, at a minimum, would cover the cost of a lawyer to defend a claim, whether it is a legitimate claim or not.

All in all, this case is interesting because of the continual changes it (and other cases) will have in the realm of social media. What we do today will shape the online world for our kids and grandkids. Personally, I want to a more active role in shaping it, rather than it shaping me. If you are in social media and want to be in it too, it is going to be a bumpy ride. But as pioneers, it is expected. Buckle up.

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Disclosure: While I am a lawyer, I am not your lawyer. Nor should this post be construed as providing legal advice, legal claims or legal opinions in any form or on any matter. Furthermore, I received no compensation for this post.

Image Credit: sqback via stock.xchng.com