August 16th, 2011

Bloggers and Brands

For some reason, I found myself overhearing a variety of Brand-to-Brand conversations during BlogHer. As I waited for a cab, I heard two Brand representatives chatting with each other about what they thought of Bloggers at BlogHer. At another point, I was on the otherside of an expo booth where I heard two Brand employees chatting about the Bloggers they had met during the two day event.

What were they saying? Let’s just say “Not Flattering” would be the appropriate response. Everything from swag<bleep>, hoochies, and snobbers were the adjectives to describe the group as a whole; whether it be Mom, Tech, Food, or DIY Bloggers.

<Awkward>

Frankly, though, I cannot wholly blame them.

I met those same individuals. The folks that were cutting people off in line so they could get the swag bag. Women who dressed to the nines to drink themselves into a stupor. As I mentioned in a previous post (see links below), I have no problem with that, but the brands that were watching? They do, and they walked away with an unflattering picture based on a variety of conversations I heard directly and indirectly.

However, if I could have, I would have asked the Brand, “Why were you there?”

For example, what would you think of a booth, at a conference geared towards women, that had a couple of guys dressed as stripper-like construction workers giving out chocolate granola bars from well-placed tool belts? Is it good PR or is it stereotypical? What was the point of that strategy? Being nice and just giving free granola bars? Did you want us to tweet about them? Blog about them? Buy them as consumers? Did you achieve that? On the flip side, while I appreciate free stuff, it doesn’t cover the cost of my ticket, room or airline flight. I can get a granola bar, an ice cream bar or a toy without shelling out $1000 for them. What I am there for is a connection. Information. Data I can take home. A contact card for future work. I would think that would be a goal for the Brand too.

However, my take was that most of the BlogHer Brands just wanted to get their product name in the social media space, which is a valid marketing strategy. However, I have two concerns with that. First, it shouldn’t be your only strategy. You should also use it as an opportunity to connect with Bloggers to determine if any may be a good partner in future campaigns or initiative. Second, I didn’t like the manner in which it was asked of me to help with said marketing strategy. For example, the “”tweet to win an entry for X” aspect didn’t appeal to me on most occasions. Especially when the representatives did not know how the winner would be selected or how I would learn of the winner. It often seemed like I needed to jump through hoops with only an option of winning something that I wasn’t sure was legitimate in the first place. Yet, I was expected to engage in their marketing campaign. Be clear and provide that information. Same with video. If you are going to have me sign a form so you can have me on camera, be nice and send me a copy of it or at least a link. I’d like to know where I am “floating around”. It is also a good marketing venue as well, as I probably will share a link to the video in my channels. Duo exposure for you.

There were many Brands that did get it right. HTC, LG, and Sallie Mae, for example, invited select Bloggers to focus groups and insight meetings; using the time to gather information and thanking the Bloggers for their time. Other Brands, like Daisy Cottage Cheese or Hershey had suites where you could sit and engage in a conversation to learn a bit about each other. Other Brands, like Tropicana and Gatorade brought big name celebrities. Granted, Brand budgets vary, but you could see the thought went into the event and engagement with Bloggers.

Overall, Bloggers and Brands need to ask themselves, what is their goal from BlogHer and is it the right venue for those goals. Brands need to ask themselves, what is your overall perception of Bloggers and how does (and did) that shape your sponsor strategy; whether for blogger campaigns, individual sponsorships, or conference sponsorships like BlogHer or Blissdom?

Blog conferences are growing. More and more of them are added to the schedule every year, with sponsorships and money for the taking and giving. It is even more important than ever before to make sure Brands do their homework to determine the right venue and the right group with whom to work. The same is true for Bloggers. Each side only has a set amount of money to spend. We each need to spend it wisely. With due respect too.

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August 12th, 2011

Lawry’s Seasonings

As many of you know, I don’t cook. Well, unless it primarily uses my favorite household appliance. Yet, there are times when I have to <gasp> really cook. Like for people. That come over. To my house. And expect real food.

So I guess I can cook, but I don’t like it. So when I do have to slave over the stove or oven, it better be easy. So when 5 other Bloggers and I were compensated and challenged by the Motherhood and Lawry’s Seasonings to come up with a meal (appetizer, main course and a side) that would be appropriate for large groups as part of the “Make Your Summer Sizzle” campaign, of course I signed up. (Did you not see the word challenge?)

So Lawry’s sent us the ingredients we could use: 16 oz Seasoned Salt, Balsamic Herb Marinade, Seasoned Salt Marinade, and we broke up into teams of two to craft something that would be editable (and easy) for a lot of people. Apparently, we are going to be judged for our creativity, as well as the ability not to food-poison each other. (Kidding about that last part. It is not a real criteria, but a real worry amongst the six of us.)

So here are our recipes for a main dish, a side dish and an appetizer.

Spicy Veggie Puffs (See mommyniri.com for her take on this dish too)

What you need:

  • 2 x store bought puff pastry (we used the Pepperidge Farm sheets)
  • 1 zucchini diced
  • 1 squash diced
  • 1 red onion diced
  • 1 bell pepper cored and diced
  • 1 garlic clove grated
  • 2 tablespoons chopped fresh cilantro
  • 2 tablespoons olive oil
  • 1/2 teaspoon of Lawry’s seasoned salt

How to make:

Remove the frozen puff pastry from the freezer for 30 minutes at room temperature, else use directly if it was kept in the refrigerator. Preheat over to 400 degrees F. Saute the chopped onions in the olive oil in a hot skillet until translucent in medium heat. Then add the 1/2 teaspoon of Lawry’s seasoned salt. After a minute, add the crushed garlic. Give it another minute and add the rest of the vegetables. Sautéing the veggies until slightly soft and the liquid (that came from the veggies) has evaporated. Turn off the heat and add the finely chopped coriander. Allow mixture to cool completely.

Next, open one sheet of puff pastry and cut into 9 squares, which don’t need to be perfect. (Each package has a total of 2 sheets) Put a little of the mixture from above in each in each square and fold over in half and lightly seal the edges. Try to work fast so that the pastry remains cool. If you want to be fancier you can press the edges together with  fork else just touching the edges is good enough as the pastry puffs during baking. Place on an ungreased baking sheet. Bake for 15-20 minutes or until the top of the puffs become golden brown. Allow to cool slightly before removing from baking sheet and serve.

Savory Whole Grain Pasta Salad (See 3 Garnets and 2 Sapphires and Moms Favorite Stuff for their take on this dish.)

What you need:

  • 1/2 box (approximately 7oz) of whole grain penne pasta 
  • 1/2 box (approximately 7oz) of whole grain rotini pasta
  • 4 to 6 whole white mushrooms
  • 1 red pepper
  • 1 green pepper
  • 4oz Mozzarella cheese, cubed
  • 2.25oz can of sliced black olives
  • 5 or more bacon slices, cooked
  • 13 Tbsp extra virgin olive oil
  • 3 tsp Lawry’s Seasoned Salt
  • 4 Tbsp red wine vinegar
  • 4 tsp mustard powder

How to make:

Boil pasta according to package instructions.  Rinse thoroughly in cold water and drain well. Chop previously washed peppers, mushrooms, and previously cooked bacon into small bite size pieces. In a large pasta or salad serving bowl, combine the cooked pasta, cubed Mozzarella cheese, peppers, mushrooms, and bacon. Drain olives. Then add them to the contents of serving bowl. Combine the olive oil, Lawry’s Seasoned Salt, red wine vinegar and mustard powder together in a small bowl. Then add to the pasta and mix well. Cover bowl and put in refrigerator to chill for at least a half an hour prior to serving. This serves about 12 people but can easily be scaled back for a family dinner or up even more for a larger group.

Tango Rub (See In the Trenches of Mommyhood or Mommycosm for their take on the dish.)

What you need:

  • 4 Tablespoons Lawry’s Seasoned Salt
  • 2 Tablespoons black pepper
  • 2 Tablespoons Oregano
  • 2 tsp garlic powder
  • 2 Tablespoons paprika
  • 2 Tablespoons cinnamon
  • 6 Tablespoons brown sugar
  • 2 Tablespoons chili powder
  • 1 tsp cayenne pepper according to taste 

How to make:

Mix all the ingredients above into a dish or container. You can make larger and store as a spice for later use. Rub your meat of choice (chicken, steak, etc.) with olive oil. Then shake or rub the Tango Rub onto the meat until it is covered. Grill on high heat until internal temperature is medium, depending on the type of meat you have.

Needless to say, all of this was the nicest meal I have had in a long time. All of the recipes can be scaled down for a small family dinner or up for a massive BBQ bash. These dishes can be made in advance too, so they are super simple all around, which is a huge bonus in my book. And our plates were empty (after second helpings all around).

I also realized as part of this venture that I could use the Lawry’s ingredients in a variety of places. Since our Blogging cookoff, my family has sprinked the Lawry’s seasoning salt on corn-on-the-cob for a fabulous kick. We added some of the seasoning salt to potato salad too. We have also used the marinade as a drizzle over grilled zucchini and summer squash.

For more recipe inspiration, check out Lawry’s website or their Facebook page.

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August 3rd, 2011

HTC Flyer Tablet

The HTC Flyer is a great option if you are in the market for a tablet. Here is my video on the three features of the Flyer that I consider to be Mom-tastic.

I also love the ability to take pictures (and video) in fun ways. For example, you can video in black and white, sepia, and more. The image below shows the cool ways to take pictures. As a Blogger, I think it is really neat option to have in my tool bag.

My only wish for the HTC Flyer is more video editing capability, as well as being able to multi-task, but otherwise, it is a great tablet that is competitive with the iPad2. See why.

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Many thanks to HTC for loaning me the HTC FLyer to test drive for two weeks. (A great two weeks I might add.)

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August 2nd, 2011

PUR Gum

Gum is gum, right? Well, I hate to burst your bubble, but no.

I was recently approached to try out a couple of packs of PUR Gum and after learning more about it, I realized I can happily bubble-pop away.

It has been shown that chewing gum, especially after a meal, can maintain oral health by increasing saliva production, which fights against tooth decay, plague and gingivitis. Yet, the leading sugar-free gum in the U.S. is sweetened with aspartame, which the FDA has acknowledged 92 systems of aspartame poisoning. While you probably would have to chew copious amounts of gum, it personally makes me gum-phobic.

However, PUR Gum is sugar and aspartame-free. The gum is sweetened with Xylitol, a naturally occurring sugar alcohol that is found in some fruits and vegetables. Xylitol is extracted from corn fibers and PUR Gum gets it from France and Italy. Even then, there is only 1 gram of Xylitol in a piece of gum. It is also vegan, gluten-free, nut-free, dairy-free, lactose-free, soy-free, egg-free, and contains no artificial colors or flavors. It doesn’t have any genetically modified ingredients either, and is made in Switzerland. All in all, it appears to be a better gum, for diabetics, kids and pregnant women especially.

It tastes fresh and clean. It wasn’t heavy on the flavoring, but the flavors lasted for awhile too, so there is no sacrifice in gum quality. I loved the spearmint and peppermint flavors, but did not care for the pomegranate mint. (Yuck, but that is my take on it.) I didn’t try the ‘eXcitmint’ flavor, though it does seem rather…exciting.

It can be found at most health food stores and retails for ~$1.80. It has been getting a lot of press in leading magazines and newspapers, because, frankly, it is a great tasting gum that has great ingredients. Definitely something worth writing about!

PUR Gum is on Twitter and Facebook if you want to learn more about them.

 

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