National Breakfast Day is this week, Tuesday, March 8th, during National School Breakfast Week. It is a day dedicated to raising awareness about the importance of breakfast.
However, I wanted to share a cool breakfast initiative that is going on right now to bring attention to a critical breakfast plight.
While most of us know breakfast is an important meal in overall weight loss, nutrition and energy, many kids still don’t get breakfast because their families cannot afford it.
Yet, there is a neat crusade where you can help just by sharing your breakfast. (Not in the way you think, so keep reading!)
In partnership with Action of Healthy Kids, Kelloggs’s has a Share Your Breakfast program where you take a photo of your breakfast and share it on their website (or you can text your breakfast, with the word ” Share”, to 21534). The goal is to get to 1 million texts or photos by July 31, 2011. Note: on Tuesday, March 8th only, you can also tweet your breakfast details using the #shareurbreakfast hashtag.
Each time you share a photo or description of your breakfast, Kellogg’s will donate to the Action for Healthy Kids, which provides funding directly to school districts (even here in Massachusetts) to expand the National School Breakfast Program. So that every child can have a nutritious breakfast at school if they want one.
You can do it everyday (even if it is just a picture of your cup of coffee), but get the kids involved, as it is a great teachable moment. Explain what you are doing and why, and then have them take a picture (or help you take a picture) of their breakfast. Encourage them to think about a new breakfast everyday. Maybe today is cereal and orange juice, and tomorrow can be toast and milk. Maybe they can draw what they had for breakfast. Encourage them to figure out what else they can do to help.
So share your breakfast and help a great cause. What a great way to start the day.